We're a small team.

We build with our users, not for them.
That's how we make things that actually work.

Meet thefounders

In Brisbane in the 1980's, Reuben's parents started a small design practice, still operating today.

He grew up with after hours proposal and tender writing being a common presence in family life.

After leaving school Reuben went on to study Film at Bond University and later Science at QUT.

When working as a policy advisor in the Australian Government he attended a briefing by Google on AI held at Parliament House.

This sparked the idea of harnessing AI for business communications, founded on a company's own knowledge, experience and expertise.

Jordan is a self-proclaimed data nerd with an engineering background.

He built his career modelling complex data across the Federal Government and Parliament, before turning his focus to applied AI in 2025.

His happy place is a hard problem and a fresh dataset.

Jordan co-founded Dottie with Reuben to put serious AI engineering to work.

In his spare time he ships open-source projects, from a dead internet tracker following the rise of AI activity online, to an interactive map of the Pacific's economic connections.

Why we built Dottie.

We saw talented architects, designers and engineers overwhelmed by proposal workloads while being told to adopt AI. Building with AI is hard and getting it wrong can cost more than time.

In professional services, language expresses expertise, builds trust and forms relationships. AI should strengthen a firm's distinctive voice, experience and way of thinking, not replace it.

Dottie exists for firms that need AI to work without becoming AI experts themselves, so they can spend less time wrestling with proposals and more time focusing on the work they love.

Human expertise is the point. Dottie just gives it more room.