We build with our users, not for them.
That's how we make things that actually work.
Reuben's family run a design practice in Brisbane. It's been operating since he was born. He's been around proposal writing pressure since he was small.
Reuben's career is mostly in federal government. In 2023 he attended a briefing by Google at Parliament House on AI. That's when he knew he could help. So he set out to close the translation gap and co-founded Dottie with Jordan.
Jordan is a self-proclaimed data nerd. His happy place is a hard problem, a fresh dataset, and the cutting edge of applied AI. Jordan co-founded Dottie with Reuben to put serious AI engineering to work.
In his spare time he ships open-source projects, from a dead internet tracker to agentic tools tapping Australian and Pacific Islands economic data.
We saw talented architects, designers and engineers overwhelmed by proposal workloads while simultaneously being told they needed to adopt AI.
Building with AI is hard and getting it wrong can cost more than time.
In professional services, language is important. It is how expertise is expressed, trust is built and relationships are formed.
The firms that win do so because they have a distinctive voice, experience and way of thinking. AI should strengthen what makes a firm unique, not replace it.
Dottie exists for firms who need AI to work without becoming AI experts themselves.
We help firms capture, understand and express what makes them different so they can spend less time wrestling with proposals and more time focusing on the work they love.
Human expertise is the point. Dottie just gives it more room.